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Abbie has a keen sense of Japanese aesthetics and of the multiple demographics of the Japanese consumer market. She knows what visual and linguistic elements create the necessary impact for advertising and marketing in Japan from being an avid observer and scholar of Japanese visual and popular culture. Acting as a cultural consultant and translator of multiple Japan-facing marketing materials in the past years has given her added experience in understanding how contemporary aesthetics is applied in marketing materials.
Abbie also understands the human element of marketing and can advise businesses on how to navigate their relationship with their Japanese partners. An experienced meeting facilitator trained in conflict resolution, she provides advice and guidance on how to successfully manage meetings that lead to establishing effective working relationships.
Abbie is a diversity trainer & coach, cross-cultural communications expert, and a consultant for businesses interested in entering the Japanese market or partnering with Japanese companies.
Abbie grew up in Japan speaking both Japanese and English and navigating between Japanese and American cultures. One of the embodiments of her biculturalism is her English name, Abbie, given at birth. She is fully bilingual and bicultural with an ability to assess, explain, and advise clients on how to succeed in the Japanese market.
Miyabi attended Japanese schools until high school and obtained her Ph.D. in Japanese literature and culture at UC Berkeley. She has lived in Seoul (S. Korea), Tokyo, New York City, San Francisco/the Bay Area, and Los Angeles among other places before settling in San Diego in 2015. She remains an active researcher of Japanese popular culture and literature.
This website is designed to display a more Japanese aesthetic. Feel free to observe, poke around, and get in touch to ask questions or to discuss how you might create or adapt marketing material for your target audience.