In Japan’s communication culture, even small details count
Travelers often marvel at Japan’s amazing customer service. “So polished!” “Just delightful!” The pressure is on because a whopping 56% of Japanese consumers say that if they had even one bad service experience, they will take their business elsewhere. Whoa! In contrast, only 33% of Ame...
You might say, “But what about bright colors like red?” After all, this “warm” color inspires activity and youthful energy. But the meaning of color can vary a lot from culture to culture. These meanings differ particularly in the case of Japan and the US.
Marketing materials that are designed to be bold and eye-catching for the American audience tend to come off as too strong or “loud” for most of the same demographic in the Japanese market. Instead, the preferred colors for Japanese websites are overwhelmingly blue, white (including “blank” backgrounds), and other light colors.