October 15, 2017
Explaining things that are foreign is difficult 😵
One of the best strategies to quickly explain things is to use analogies. For example:
1️⃣ Japanese baths are deeper and made more for warming up in. It’s more like an American jaccuzi.
2️⃣ In Japan, going out for drinks (and food) with colleagues has similar functions to Americans hosting parties at their homes.
3️⃣ Many Japanese people view Hallo...
October 3, 2017
Is there a universal language that transcends all cultural differences?
People over the years have argued that art, music, pictures, and psychology speak a universal language.
Some people believe that business is a universal language. After all, everyone wants to make a good deal and everyone wants to do it with good people.
In that spirit, I often hear American business people say, “At the core, bus...
How to Speak the Universal Language of Business
The Case for Adapting Your Marketing Material
June 2, 2017
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