What is the most important element in business? Personal relationships, of course! After all, in any business transaction, the human interactions set the tone and stand out most vividly in memory.
In Japan, corporate relationships are often based on trust. That means that building trust is paramount to working with a traditional-style Japanese corporation. So how can you demonstrate trustworthiness...
This question elicits a range of responses, from defensiveness to relief.
In my work, I am careful not to stereotype when talking about Japan and how people generally do things in Japan. Or conversely, when discussing the United States and how people generally behave in the U.S.
This choice is practical because stereotypes are misleading, and may result in loss of business.